Privacy Policy

Who we are

Deduce Digital is an AI consultancy based in the United Kingdom. We help businesses implement AI strategy, automation, and intelligent systems. You can contact us at info@deduce.digital. This privacy policy explains how we handle any personal information collected through our website at deduce.digital.

What data we collect and why

Contact form submissions

When you submit our contact form, we collect your name, email address, business name (if provided), and your message. We use this information solely to respond to your enquiry. Our lawful basis for processing this data is legitimate interest — you've reached out to us and we need your details to reply. Form submissions are processed through EmailJS, which delivers the message to our inbox. EmailJS processes data in accordance with their own privacy policy, available at emailjs.com.

Website analytics

We use Vercel Analytics to understand how people use our website. This is a privacy-focused, cookieless analytics service that collects anonymous usage data only — page views, referrers, and device types. No personal information is collected or stored. Our lawful basis for this is legitimate interest in understanding how our website is used so we can improve it.

What we do not collect

We do not use cookies for tracking purposes. We do not use Google Analytics, Facebook Pixel, or any advertising trackers. We do not collect payment information through this website. We do not sell, share, or provide personal data to third parties for marketing purposes. If you simply browse our website without submitting the contact form, we collect no personal information about you whatsoever.

How long we keep data

Contact form submissions are retained in our email inbox only for as long as needed to respond to your enquiry and any subsequent conversation. We do not maintain a separate database of personal data on this website. Once an enquiry has been resolved and there is no ongoing business relationship, we will delete your contact information from our records within a reasonable timeframe.

Your rights under UK GDPR

Under the UK General Data Protection Regulation, you have the right to access the personal data we hold about you, request that we correct any inaccurate data, request that we delete your data, object to our processing of your data, and request that we restrict or stop processing your data.

To exercise any of these rights, please email us at info@deduce.digital. We will respond to your request within 30 days.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Third-party services

Our website is hosted on Vercel. Vercel processes requests to serve our website and provides anonymous analytics. You can review Vercel's privacy policy at vercel.com/legal/privacy-policy.

Contact form submissions are delivered via EmailJS. EmailJS processes the data you enter into our contact form in order to deliver it to our inbox. You can review their privacy policy at emailjs.com/docs/legal/privacy-policy.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal reasons. The date at the top of this page shows when it was last updated. We encourage you to review this policy periodically.